Length | : 14 weeks |
Effort | : 2 to 5 hrs / week |
Final Exam | : April 2024 |
This course will go through 10 lesson which are as listed below:
- LESSON 1: Brands & Brand Management
- LESSON 2: Customer-Based Equity & Brand Positioning
- LESSON 3: Brand Resonance
- LESSON 4: Brand Elements to Build Brand Equity
- LESSON 5: Designing Marketing Programs to Build Brand Equity
- LESSON 6: Integrating Marketing Communications to Build Brand Equity
- LESSON 7: Developing a Brand Equity Measurements & Management System
- LESSON 8: Introducing & Naming New Products & Brand Extensions
- LESSON 9: Managing Brand Over Time
- LESSON 10: Brand Strategic Management
- Teacher: Simi Anak Gendi