: 7 weeks |
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: 2 to 5 hrs / week |
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May 2023 |
This course will go through 10 lesson which are as listed below:
- Lesson 1 - Introduction to Product Development
- Lesson 2 - The New Product Process
- Lesson 3 - Product Life Cycle and Product Mix
- Lesson 4 - Concept Development and Statistical Tools Used
- Lesson 5 - Concept Testing
- Lesson 6 - Market Testing
- Lesson 7 - Product Launching
- Lesson 8 - Commercialization
- Lesson 9 - Branding
- Lesson 10 - Customer-Based Equity And Brand Positioning