| : 14 weeks |
|
 Effort |
: 2 to 5 hrs / week |
 Final Exam |
: August 2024 |
This course will go through 10 lesson which are as listed below:
- Lesson 1 Marketing: Creating Excitement Value
- Lesson 2 Strategic Marketing & Planning
- Lesson 3 The Global Marketing Environment
- Lesson 4 Information Management & Marketing Research
- Lesson 5 Consumer Marketing Behavior
- Lesson 6 Business Marketing Behavior
- Lesson 7 Market Segmentation, Targeting & Positioning
- Lesson 8 Products, Goods, Services & Experiences
- Lesson 9 New Products
- Lesson 10 Pricing Considerations & Approaches
- Lesson 11 Placement
- Lesson 12 IMC: Advertising & Public Relations
- Lesson 13 IMC: Sales Promotion & Personal Selling
- Teacher: MUHAMMAD RIZAL BIN ROSLEE